Marketing Portfolio
A collection of integrated marketing campaigns, thought leadership, and content programs I've developed to help technology companies build brand awareness, educate customers, and drive measurable business growth.
Data Engine for IT and Security
The Data Engine for IT and Security campaign was designed to position Cribl as the intelligent foundation for modern IT and security operations. Through integrated messaging and thought leadership, the campaign demonstrated how organizations can eliminate data silos, optimize data pipelines, and turn growing volumes of observability and security data into actionable intelligence that improves operational efficiency and business outcomes.
The Challenge
Enterprise IT and Security teams faced growing challenges managing rapidly increasing data volumes, rising infrastructure costs, and fragmented data environments. The campaign addressed these challenges by demonstrating how Cribl helps organizations optimize data management, eliminate operational inefficiencies, and transform observability and security data into actionable intelligence.
Deliverables
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Developed the integrated campaign strategy, messaging framework, and creative briefs
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Created thought leadership content, executive blogs, website copy, and campaign messaging
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Produced webinar, email, paid media, landing page, and digital campaign assets
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Managed cross functional collaboration, project timelines, and campaign execution from planning through launch
My Role
I led the integrated campaign strategy and cross functional execution, partnering with Product Marketing, Digital, Creative, Demand Generation, and executive stakeholders to develop campaign messaging, coordinate content production, and manage delivery across multiple marketing channels. I also guided campaign planning, creative development, and performance optimization to ensure consistent messaging and business impact.
Business Impact
The campaign established Cribl's Data Engine narrative across brand, digital, and demand generation channels, increasing engagement with enterprise IT and Security audiences while contributing to qualified pipeline growth and supporting sales conversations with Fortune 500 prospects.
THE CHALLENGE
Many organizations recognized the importance of AI but lacked a clear understanding of their readiness to implement it successfully. The campaign needed to educate executive audiences, establish Cribl's credibility in the emerging Agentic AI market, and transform research findings into engaging content that supported brand awareness, demand generation, and sales conversations.
DELIVERABLES
• Formulated the complete campaign roadmap, messaging architecture, and strategic creative briefs
• Oversaw the research partnership with Harvard Business Review and the AI Maturity Tool development
• Authored high-level thought leadership pieces, articles, site copy, drip emails, and sales support toolkits
• Directed global webinar logic, paid advertising, and multi-channel performance tracking throughout the launch
MY ROLE
I led the integrated campaign strategy, cross functional project management, and content development, partnering with Product Marketing, executive leadership, creative, digital, demand generation, and external agencies to build a cohesive campaign that connected thought leadership, digital experiences, and demand generation into a unified customer journey.
BUSINESS IMPACT
The campaign established Cribl as an emerging thought leader in the Agentic AI market, generating strong executive engagement while expanding brand awareness, supporting qualified pipeline growth, and creating a scalable content platform that continues to support integrated marketing campaigns, sales enablement, and customer education.
AI Readiness
The AI Readiness Campaign was developed to help enterprise technology leaders understand what it takes to successfully adopt Agentic AI. Building on Cribl's original Harvard Business Review research, the campaign translated industry insights into practical guidance, helping organizations evaluate their AI maturity while positioning Cribl as a trusted advisor in the rapidly evolving AI landscape.
AI Readiness Assets
HBR Research Report
Original findings on enterprise AI maturity and strategic adoption frameworks.
AI Maturity Assessment Tool
Interactive tool for leaders to measure organizational readiness across five key pillars.
Webpage
Examples of the integrated content ecosystem created to support the AI Readiness campaign.